The Playbook of a High-Performing Admissions Rep And How to Scale It Across Your Whole Team
📅 Tuesday, May 12
🕛 1 PM ET | 10 AM PT
Reserve Your Spot Today
Most schools are sitting on more revenue than they realize.
The average admissions team converts just 5–7% of leads to starts. High-performing teams? They're hitting 20% or more. The difference isn't talent. It's process.
"If you've ever found yourself asking for more leads when the real problem is sitting in your pipeline, this one's for you."
In this session, admissions performance expert Joe Girard breaks down what separates high-performing admissions teams. From first contact to enrollment, Joe will walk through the specific gaps that quietly kill conversions and what the top performers are doing differently, so you can start applying it right away.
You'll leave with:
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A clear picture of where your revenue is slipping through the cracks
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Why process-dependent teams consistently outperform people-dependent ones
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A concrete framework for closing the gap between your top rep and your whole team
Your Host & Panelists
Joe Girard, Founder of Change Grow Achieve
Joe Girard is an admissions performance consultant with over 25 years of experience in enrollment-driven organizations. He spent 15 years on the front lines of career college admissions, including growing a single campus from $2.6M to $4M in revenue in one year as a solo rep, before launching his consulting practice, where he now works with schools and organizations across North America and internationally. He's known for bringing high energy, real talk, and a genuinely human approach to a function that too often gets reduced to a numbers game.
Shane Sparks, Founder and CEO, Enrollment Resources
A marketing and communications specialist for over 25 years, Shane co-founded Enrollment Resources in 2003. He has led service delivery and product development, including the creation of Virtual Adviser, Enrollment Resources’ flagship inbound marketing solution, and now serves as CEO. He is passionate about helping schools grow enrollment.
Saj Butt, Head of Business Development, Enrollment Resources
As Head of Sales, Marketing, and Customer Success at Enrollment Resources, Saj helps colleges and universities improve lead quality, conversion, and enrollment outcomes. Previously, he spent 20 years as Managing Partner and VP Sales at Great Exposure, partnering with higher education institutions to improve engagement, conversions, and enrollments through marketing and admissions technology.
