The Future of Personalized Enrollment

How Gurnick Academy is Using Data-Driven Insights to Boost Enrollment

đź“ąOn Demand

Gurnick Academy

Watch On Demand Today

Join us with Gurnick Academy to learn how personalization is transforming the student journey, from first click to enrollment.

You’ll see how Gurnick Academy applies behavioral data, personas, and AI-powered insights to engage students more meaningfully and increase conversions.

  • Actionable Takeaways:  Learn how to identify what truly drives ROI on marketing efforts.
  • Personalize at Scale: Discover how to use student profiles to tailor your marketing and admissions.

“The more we understood our students’ motivations, the easier it became to attract the right ones. The results were immediate.”

- Nick Colombo, Director of Marketing, Gurnick Academy

Watch on demand today.

Your Host & Panelists

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Your Host:  Shane Sparks, Founder and CEO, Enrollment Resources

A marketing and communications specialist for over 25 years, Shane co-founded Enrollment Resources in 2003. He has led service delivery and product development, including the creation of Virtual Adviser, Enrollment Resources’ flagship inbound marketing solution, and now serves as CEO. He is passionate about helping schools grow enrollment.

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Nick Colombo, Director of Marketing, Gurnick Academy

Nicholas Colombo, MBA is the Director of Marketing at Gurnick Academy of Medical Arts, where he leads comprehensive multi-channel marketing strategies that drive enrollment growth across six campuses and online programs. With over a decade of experience in digital marketing and demand generation, Nicholas blends data-driven strategy with creative storytelling to deliver measurable results. 

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Enrollment Resources, 2025