Crush Your Next Start
MSCT's Secret Sauce for Enrollment Growth
On Demand
Watch On Demand
Same traffic. A site that finally converts.
Over one quarter, MSCT's new site turned a 9% traffic bump into 43% more prospects, 88% more bookings, and a conversion rate climb from 4.0% to 5.3%. Here's how they did it.
Hitting your next start isn't luck, it's a formula. Over the past year, Maggie Zaman and her team at Manhattan School of Computer Technology (MSCT) have tuned theirs: who they target, how they market, and a brand new website built to convert.
In this candid session, Maggie shares what has actually been winning in her market, from sharpening their target audience to refining their marketing mix to equipping admissions to guide students from first click to enrolled. Plus an early look at the results from their new site. If your next intake is on the calendar, this is the session to attend.
"You can't buy your way to a strong start. You have to build the whole path, from the first click to the first day of class."
You'll leave with:
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How MSCT sharpened their target audience to attract students who actually enroll, not just fill out a form
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The marketing mix changes that moved the needle in their market this year
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An early look at the results from their brand new website, built to convert
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How they equipped their admissions team to guide students seamlessly from first click to enrolled
Your Host & Panelists
Maggie Zaman, Director of Admissions, Manhattan School of Computer Technology
Maggie Zaman leads admissions at Manhattan School of Computer Technology (MSCT), where she has helped shape how the school attracts, connects with, and enrolls students. Over the past year she has worked hand in hand with her marketing and admissions teams to sharpen MSCT's target audience, refine their marketing mix, and launch a brand new website built to convert. In this session she shares what is working, what she would do differently, and how it all comes together to hit a start.
Shane Sparks, Founder and CEO, Enrollment Resources
Shane Sparks is the co-founder and CEO of Enrollment Resources, where he has spent more than 20 years helping career colleges and universities enroll more of the students they already reach. He pioneered the Virtual Adviser approach to online conversion and has advised hundreds of schools on turning marketing spend into enrolled students. In this session he joins Maggie to draw out what is working at MSCT and what any school can put to work before their next start.
