How Brighton College Hit a 64% Contact Rate Using an AI Admissions Agent Here's Exactly What They Did
📅 July 15, 10 AM PST | 1 PM EST
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2,200+ leads. Zero first-touch calls. A 64% contact rate.
When Brighton College deployed agentic AI across 2,200+ Meta ad leads, their admissions team didn't make a single first-touch call. The AI handled every outreach across voice, SMS, and email, reaching 64% of leads and booking 78% of qualified prospects directly into the admissions calendar. Around the clock, with no human intervention.
"The team stopped chasing leads and started showing up to booked appointments. That's the shift."
Justin Hinchcliffe oversaw that deployment and the one at Alexander College, where response time dropped from 4 hours to under 10 seconds. In this session, he walks through both pilots honestly: the setup, the results, and what he'd do differently from day one. We'll also run a live demo of the agent so you can see exactly how it works. By the end, you'll have a clear picture of what a rollout could look like at your school.
You'll leave with:
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A real look at how Brighton College reached 64% of leads with no first-touch calls from the team
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How agentic AI handles voice, SMS, and email outreach around the clock, and where humans still fit
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What changed between the Brighton and Alexander College pilots, and what Justin would do differently from day one
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A clear sense of what an AI Admissions Agent rollout could look like at your school
Your Host & Panelists
Justin Hinchliffe, Director of Marketing, Brighton College
Justin Hinchcliffe has led marketing and enrollment growth across two career colleges for over a decade. As Director of Marketing at Brighton College, and through his work at sister school Alexander College, he oversaw the AI Admissions Agent pilots at both schools, where Brighton reached a 64% contact rate across 2,200+ leads and Alexander cut response time from 4 hours to under 10 seconds. In this session, he shares what he learned running both deployments, the wins and the things he'd do differently.
Saj Butt, Head of Business Development, Enrollment Resources
As Head of Sales, Marketing, and Customer Success at Enrollment Resources, Saj helps colleges and universities improve lead quality, conversion, and enrollment outcomes. Previously, he spent 20 years as Managing Partner and VP Sales at Great Exposure, partnering with higher education institutions to improve engagement, conversions, and enrollments through marketing and admissions technology.
